Strategy:
Plaster Process Castings, lacking an Internet presence, wanted to avoid a run-of-the-mill listing. We worked with them to find suitable artwork, particularly for the home page (a dramatic shot with a worker pouring out the liquid). This image is complemented by an animated logo. Limited to print materials, the company asked us to give the logo a little bit of movement. The challenge was to make the liquid appear to move without overdoing it or having it move too little. The site also showcases many of the company's different products with front and rear views of the castings based on their existing photos. In all cases, the visitor can view a large image and easily return to any part of the site.