Strategy:
Bruner•Cox management wanted a fresh, professional design to help the firm move away from its first generation site that lacked navigation and consistent images (the spinning globe was the first to go). Early on, the client indicated that much of the content should remain (newsletter articles, employee bios, etc.), but they could be organized and packaged within the new design. However, the site now has much more content, including frequently updated tax tips, Web resources, corporate and retirement planning advice and details about upcoming seminars. A new feature is the BC Challenge, a lighthearted but educational quiz about accounting terms. It's one of the site's most popular areas.