Strategy:
We quickly worked with the client to define the key site elements and a straightforward navigational structure visitors would appreciate. Rather than focus exclusively on the company and its products, we decided to offer useful tips, links to top industry associations, identify many of ABB's dealers and recognize the members and leaders of the Mason Contractors Association of Akron and Vicinity. The Product Showcase was designed to feature many facilities at one time with convenient links to larger images of each building. To search through a database of nearly 200 products, visitors simply link to APG Concrete Block, another industry site that ABB created for Oldcastle, its parent company.